- The billion-dollar startup
The journey of this company was not always smooth because this kind of way to promote and get consumers buy the product with cheaper shoes had a problem in the beginning. The consumers complained that they were being deceived by this company because they had to buy products every month, if they don’t, they will be charged. This was crazy at first and the founder Adam reached one of the largest deceptive advertising settlement with federal trade commission and the company has to pay $26 million in penalties. But, it has not that bad, they company kept spreading its wings where the silicon valley see their potential as one of the biggest future startups. The company had valuation $1 billion in the year of 2016 with projection sales $500 million for 2015.